Warner Music, HuManagement join forces to promote MENA music scene News

LONDON: Warner Music has announced a strategic partnership with HuManagement, a talent agency that represents artists from across the Middle East and North Africa region.

The deal includes a long-term scouting agreement, as well as marketing and branding opportunities for HuManagement’s artists.

Alfonso Perez-Soto, president of emerging markets at Warner Music, said the partnership would help the company to enhance its presence in the region.

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